One week ago, Amani Crafts didn’t exist.In a small café in Jinja, Rosely noticed a tiny handmade crochet bee. It was the last one. Through a few connections, she met the young woman who makes them: Desire Amaniyo.
A few years ago, a German woman taught Desire how to crochet to help her escape a very difficult situation. Since then, Desire and other young women have been making these pieces by hand. But with very few buyers, it was hard to earn enough.After meeting Desire, we got to work: I photographed and filmed the products, built a website for Amani Crafts, and added the content. Rosely brought the site to life with the story behind it. Together we reached out to hotels so the keychains could be placed there – more visibility, more opportunities for Desire and the other women.
From the start, our aim was to reach more people, including the German market. So that more people discover the pieces and Desire’s story – and so that even more young women can learn this craft and build a future for themselves.Projects like this are what I love most: helping someone become visible with images, videos, and a clear online presence.
Whether in Uganda or Berlin – if you have a story, a small business, or a project that deserves more attention, let’s talk. Together we can turn an idea into something visible.